Morelli – Industrial designers Morelli – Industrial designers
fr
< Go back

Strategic product development workshop

  • Services
  • Strategic product development workshop

The Opportunity Analysis, step-by-step

Exploration day

Every innovation project starts here… with an intensive working session centred on your specific issues.

Morelli structures a full-day workshop for you to share your development ideas with our experts, discuss your challenges, and together activate your innovation strategy.

At the end of the day, you will know what you need to do to kick-start your project and point it in the right direction: toward growth.

Content and Return

THE DAY IS ALL ABOUT YOU

  • Defining a vision of your product and its key success factors
  • Profiling your people and their needs
  • Analyzing your customer experience, your challenges, your opportunities, and the competition
  • Charting your current and desired value proposition

We will deliver

  • A project strategy orientation
  • The competitive positioning
  • A unique value proposition
  • A preliminary action plan

JUST A FEW SATISFIED CLIENTS

  • Cavavin

  • Lumenpulse

  • Vanico Maronyx

  • Dutailier

  • Motion Composites

  • VicMobilier

«We took our product development project to Morelli Designers, and the strategic workshop turned out to be very productive for our company. Morelli’s professionalism, expertise, and approach enabled us to clearly identify our project’s objectives, issues, and strategies.»

Christian Parent
President, Dutailier

«“Our latest product didn’t generate the interest we expected from our client base. We immediately turned to Morelli in the belief they could improve our practices and better understand how to develop a product suited to the market segment. The workshop was conducted with aplomb and the Morelli team adapted well to our company’s cultural constraints.»

Xavier Provost-Jasmin
Assistant Design Manager

Related Articles

  Return to Services
Next service Opportunity analysis
MAXIMIZE YOUR PRODUCT’S IMPACT WITH A DETAILED OPPORTUNITY ANALYSIS LEARN MORE!