Morelli – Industrial designers Morelli – Industrial designers
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Approach

THE MORELLI GLOBAL EXPERIENCE

AN APPROACH THAT MAXIMIZES YOUR SUCCESS AND GROWTH

The Morelli Global Experience… it’s what we call our capacity to quickly assess and confirm your intuitions, and to conceptualize your ideas through a user-centric approach.

Because we apply our industrial design expertise before, during, and after the product development process, you’ll be able to hit the market with a compelling, competitive, and growth-generating offer.

Go from idea to market with less risk

1 - FRONT END INNOVATION:

Confirm, concretize, and de-risk your opportunities

We build knowledge about your user-customers through iterative exploration-validation cycles. This front-end step confirms commercial potential, a recommended differentiation strategy, and new product opportunities. In this way, development efforts are always oriented toward what really matters to end-users and your company.

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2 - DEVELOPMENT:

Concretizing the right innovative solution

Guided by a firm understanding of the market and a smart differentiation strategy, we keep the project on point and coherent at every stage of development, from stylistic design to the best-possible prototype ready for commercial use.

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3 -DEPLOYMENT:

Marketing and life-cycle management support

The product is created but the job is not done. We assist in its manufacturing process and the management of its life cycle. We produce visual and graphic tools that strive for the ongoing communication of your product’s real value. We aim for success that will amaze you, guaranteed.

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THE MORELLI GLOBAL EXPERIENCE WILL:

  • Mobilize and engage everybody around a clear vision of your project
  • Confirm market potential
  • Concretize your ideas in rapid order
  • Contribute to your product’s technical, operational, and commercial feasibility
  • Establish design criteria that create real value for users
  • Develop your products and services, and make them viable
  • Support the manufacturing phase by dialing into the entire ecosystem
  • Contribute to the development of promotional tools to ensure successful deployment
I WOULD LIKE TO MEET THE MORELLI TEAM AND FIND OUT HOW YOUR COMPLETE APPROACH WILL HELP ME

FOCUS

DEFINE THE CLIENT’S VISION, THE PROJECT’S ORIENTATION, AND THE GOALS TO BE ACHIEVED

UNDERSTAND

BUILD KNOWLEDGE AND UNDERSTAND WHAT THE TARGET CLIENTS WANT

CONFIRM

SHOW YOUR PROPOSAL TO TARGET USERS AND CONFIRM IT’S WHAT THEY WANT

PLAN

ESTABLISH DESIGN CRITERIA AND PROJECT FEASIBILITY TO ORIENT DEVELOPMENT EFFORTS

CONCEPTUALIZE

DEFINE AND APPROVE THE DESIGN ORIENTATION BASED ON THE VALUE PROPOSITION

DEVELOP

BUILD THE PRODUCT

TEST AND IMPROVE

PROTOTYPE AND TEST THE PRODUCT

MARKET

DEVISE THE PROMOTIONAL MATERIAL
MAXIMIZE YOUR PRODUCT’S IMPACT WITH A DETAILED OPPORTUNITY ANALYSIS LEARN MORE!