Opportunity analysis

With its full concentration on the user and user experience, a Morelli Opportunity Analysis makes it possible to develop a specialized offer based on your customers’ needs and wants, and to expeditiously assess its commercial potential. When we understand the problems identified by your users, we are positioned to develop innovation-driven solutions.

A proven method

Morelli uses its tried-and-true methods to conceptualize ideas and test them in short order. Our Opportunity Analysis process results in maximum competitive value for your offer and reduced risk of error in innovation and new product development.

The Opportunity Analysis, step-by-step

We work with you on a full assessment of your project: its vision, its value proposition, and its desired positioning. Once the team and its efforts are laser-focused, we go out to meet your market and capture satisfaction criteria, motivations, and unarticulated needs. With these data in hand, opportunities are revealed and translated into concepts for market testing. This is how we identify what creates value and benefits for your target clientele, forming the bases for the specifications of the development phase.

There are several good reasons to conduct an opportunity analysis:

• Affirm the competitive value and commercial potential of your product idea
• Understand the true needs of your market
• Identify and confirm the benefits your product must offer
• Orient development efforts to finding solutions for the problems revealed by your users
• Increase the value of your brand by enhancing the user experience
• Prioritize your product catalogue’s pipeline and evolution
• Make your company more effectively innovative and differentiated